Hard To Believe Some People Do Not Like Uninvited Telemarketing Calls, Right?
I mean, what’s not to like? You’re in the middle of a peaceful dinner and the phone rings, someone calling to sell you something you absolutely need! What next?
Millions of people, over 107 million to be exact, have revolted and added their home and cell phone #’s to the National Do Not Call Registry (businesses do not apply). You’d think that would be enough, but the 6P.M. calls still come.
In 2003 The FCC Implemented Rules That Apply To Realtor’s And MLOs Alike
These FCC rules supersede any state rules in effect as those are considered “less restrictive”. In a nutshell, the FCC’s do-not-call rules prohibit phone solicitations (any campaign to sell goods or services) to a home or cell phone registered on the registry unless:
- You have written permission to contact the individual(s)
- You have an established business relationship, or had one within the last 18 months
- Responses to a consumer’s inquiry is OK for three months
- You have a personal relationship with the person(s)
Some Suggestions For Real Estaters
It’s ok to call FSBO’s in response to an advertisement from a FSBO seller if you have a prospective buyer for the property. This is a great way to increase showing inventory for your clients. Otherwise, checking the do-not-call registry before calling to offer your service is recommended.
It is recommended to check the registry before reaching out to expired listings.
Alternatives:
- Call person(s) at work
- Meet face-to-face (door knocking is OK)
- Written correspondence
- Fax or email (with opt-out notices)
- Have referrals call you instead of the other way around
Violations:
Up to $16,000 for each violation, etc. The governing agency may issue a fine or citation, but they will not resolve the issue(s).
It is recommended that Brokerages have a written policy for maintaining the company’s do-no-call list. The California Association of Realtors has a sample policy you can refer to.
Cost For Registry Access:
Data for up to five area codes is free. Beginning October 1, 2017, the annual fee will be $62 per area code of data (after five) up to a maximum annual fee of $17,021. For more information or to register go to: https://www.fcc..gov/cgb/donotcall.
Side Note:
A consumer’s phone # remains on the Registry indefinitely. Always a good idea to check 1st, especially if it’s free.
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Carole Kim is Broker/Owner of CK Realty based out of Mission Viejo. She can be reached at [email protected].
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