The other day someone
sent me an extensive email asking a complicated MLO question that wasn’t simple
to answer. First, I checked to see if he
has ever taken classes from us. None.
When I phoned him, I
asked him about this. He said that he
used another company. I asked, “Why?” He said that they were the cheapest and he
saved $10-$15. I asked “Why don’t you
send your questions to them?” He said
that they told him that they were an education company and didn’t answer emails
like his.
Then I asked, “How did you get our name”? That company recommended you. There is a difference in service. Sometimes using the lowest priced supplier isn’t the best choice. I would bet he uses them again next year.
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